For decades, businesses have used various terms to describe organizational change. At Business Value Group, we believe that regardless of terminology, what matters is to correctly classify the change type and get a sense of the level of complexity, the scale, and the resultant risk. Whether it's incremental improvement, evolution, restructure, overhaul, or transformation, the approach must match what the business actually needs. The debate, discussions and even arguments need to be focused. The assessment and accompanying master matrix provides fodder for the debates.

Business Value Group has driven large-scale change projects for two decades. We use the Change Continuum model to calibrate expectations with clients. Moving up and to the right increases complexity and risk; lower left represents simpler, lower-risk initiatives.

No framework perfectly categorizes every change initiative. However, there must be a candid conversation about the nature of the change to inform a risk-adjusted plan. Without proper classification, organizations face poor planning, confused stakeholders, delays, cost overruns, and potential failure.

That's the work Business Value Group does—helping leadership teams correctly identify what they're facing and plan accordingly.